Shared Learnings
Ad settings verdicts.
The settings advertisers actually agonise over, each with an evidence-backed call on whether to turn it on or off, the reasoning, and the sources behind it. Grounded in live web evidence, practitioner discussion, and real A/B tests as the community logs them. Every call is a default, your own account can land differently.
The verdicts
- Google AdsGoogle Search Partners: on or off?Disable · 78%
- Meta AdsMeta Advantage+ Audience: on or off?Test · 54%
- Meta AdsMeta Audience Network: on or off?Disable · 82%
- Google AdsGoogle Ads auto-apply recommendations: on or off?Disable · 88%
- Google AdsGoogle Ads Final URL expansion: on or off?Disable · 72%
- TikTok AdsTikTok Smart+ campaigns: on or off?Enable · 62%